Natural Essence | Photo Retouch

•

Natural Essence

Commercial photo retouching project for Lavish Lashes

This project is about creating image content for one of the biggest American eyelash extension brands — Lavish Lashes. Lavish Lashes mission is to empower beauty professionals and entrepreneurs in the eyelash extension industry. They provide unique, quality products, engaging training, and collaborative business and marketing support, centered on wellness and outstanding care.

The result of the work you can see on their website:

lavishlashes.com

The goal was to edit all the images for the website and social media. Main requirement — keep it natural as much as possible and match the rebranding style overall.

There were a few approaches in the working process. Firstly, I had to check the archive and find some old photos which could be used on the new website. Then, I culled the images from all new shoots to find the best ones.

As for model images, they should have been consistent in warm colors. The main accent was on the lashes, of course. Those images were edited in association with Daria (@dariaperepadia). She made the models' skin shine!

Images of products for the online shop page should have looked similar on the white background, with the slight shadow and the same crop. I created different templates to speed up the process of editing hundreds of lash extension boxes.